It’s a pleasure to say “Welcome” to the web home of the Northern California Concierge Association. Our organization began in 1975, and is a professional, not for profit association of Concierges working at hotels in and around the Bay Area. Collectively, we represent over 60 hotels, and over 20,000 rooms, with members from the Napa Valley down to Carmel, and east as far as Yosemite. It is to us that our guests come for recommendations, reservations and general guidance to help them enjoy this beautiful area. Membership in our Association has a great deal of benefit, to our members as well as our participating vendors.

Our mission is to enable networking and sharing of information, as well as educating our members as to the latest techniques to help enhance our work environment. We immerse ourselves in local knowledge, and are always au courant as to happenings in and around our area, from a cultural, commercial, touristic and culinary standpoint. We are the face of San Francisco and the Bay Area, and we strive to constantly raise the standards of our profession, in guest service, professionalism and above all maintaining the highest sense of ethical behavior.

Encyclopedic knowledge is what our job is all about. Planning a trip to the Wine Country or a trip around the world? Trying to track down a lost friend or loved one? Can’t remember the name of that super restaurant you visited a couple of years ago somewhere in the Monterey area? Well, let us assist you. We stand ready, with incomparable resources and contacts, to help you make the most of your visit to our region. Our membership is justifiably proud, and our esprit de corps top-notch.

NCCA is also deeply involved in community affairs. We support, among others, Habitat for Humanity, San Francisco City Guides, Souled Out Productions, Breast Cancer research, and the San Francisco AIDS Foundation. Our members are often involved in volunteer projects, which give back energy and dedication to this beautiful region in which we dwell.

Meetings are held monthly at sponsored venues, and usually consist of up to five guest presenters who have an opportunity to inform us of their establishment or services, and immediately a relationship is born. This is a terrific opportunity for vendors to reach a great many Concierges, and in turn this information is shared throughout our network. Both Concierge and vendor benefit greatly from these appearances. Once this relationship has begun however, it becomes a win-win situation, with quality guests reaching quality purveyors of service, and everyone benefiting.

On behalf of all of us who love to take care of people, allow us to say “welcome!” again to our website. Make yourself at home, and don’t be afraid to contact us if you have any questions.


Best regards,



President, Northern California Concierge Association